Rethink your
rituals

Concept

Working in tandem with our photographer and creative partner Worker Bee Supply we created these futuristic and unique social images for the BRNT product. The art direction was to push the visual direction to the next level and really develop a style of imagery that would inspire the consumer but also a style the consumer would recognize as the BRNT look and feel.

Rethink your rituals was meant to help shift the narrative around the use of cannabis as it was just beginning to become more accessible with the legalization of it.