Concept

Ongoing content for the brand Century Novelty in tandem with their rebrand. The social content was developed to be a little more retro than most party brands creating almost a dreamworld aesthetic. Each month new content is created for social around the strategy of the month, the holidays in it and the products that need to be promoted.

 

mood-board:
It all starts with an idea.

 
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the content:
creating unique social media content.

 
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art direction, photography, styling + producing by
Abigail Ballanger