THE CONCEPT
Building out a mini-campaign for the launch of the Laundry Day milk glass products. The idea behind the campaign was to build beautiful images that were paired with milk products in the same colouring as the milk glass. Showcasing these products with items such as cookies, cereal and coffee, were meant to showcase that the Laundry Day product were in the same type of pairings when you hear something like ‘cookies and milk’ you now hear ‘cookies and Laundry Day’.
