concept
Houndr is a modern day support system. It changes the how urbanites look after their dogs by connecting them with their neighbours to get a hand whenever they need it, affordably.
Numerous roles were taken on for this project from designing icons for the app to designing promotional stickers to art directing and producing photos to be used as campaign and social images. The roles of art director, brand strategist, designer, producer and content strategist were areas that had to be morphed into as the project progressed.
photography by lizzie henderson, jemel may and
Abby Ballanger