THE CONCEPT
The Laundry Day brand needed a re-haul on their current product imagery. The idea behind the new imagery were to be simple yet eye catching and unique. The rounded product plinths were build to mirror the soft corners of the product. The lighting was meant to capture the beauty of the product by playing with reflections and shadows in the imagery. We chose the warm beige colour to cause the product to pop but also contrast the traditional all white background of product images and become more inviting.
The product plinths were custom-made for this project by Abigail Ballanger.
