THE CONCEPT
This project showcased that the Laundry Day product is built to fit into various lifestyles. Each scene, or ‘room’ as we titled them, shows a different type of personality or mood centring around a beautifully designed Laundry Day product. Each ‘room’ had a contrast: unwind vs focus, going out vs staying in, morning person vs night owl, passion vs create (two types of passion).
Going out
Staying in
Morning Person
Unwind
Night owl
Focus
Passion
Create (Passion 2)
Creative direction + Set Styling: Abigail Ballanger
Photography: Steph Martyniuk