THE CONCEPT
Creating lifestyle and product imagery for the launch of Switch Health’s at home COVID-19 tests.
The images were meant to be welcoming and clean to illustrate the ease of the product.
The idea behind the lifestyle images was to create a mini-campaign for the launch. The setups were to showcase how the test doesn’t disrupt your everyday life, it makes it easy and safe for you to test for the virus and go back to your every day at-home activities. You can do the tests from the comfort of your own home.
