Concept

Art direction for the Verde Vie rest kit campaign. The creative was entitled ‘Head in the Clouds’ and was a visual storytelling of a day at home investing in self care and the new product. The campaign is set to launch in prep for for some of their bring brand and product development this summer.

I was the art director, producer and set stylist of the shoot.

 

mood-board:
it all starts with an idea

 
verdevie_moodboard-07.png
 

the final product:
bringing the idea to life

 
 
 
Verbe1748-Edit.png
 
Verbe2057.png
 
 
Verbe1938.png
 
 
 
Verbe2090.png
 
Verbe1524.png
 
Verbe1625.png
 
 
Verbe1900.png
 
 
 
Verbe1997 copy.png
 
 
Verbe1871 copy.png
 
Verbe2159 copy.png
 
 
Verbe1641.png

 

creative direction + producing + set styling by Abigail Ballanger
photography by Lyndsey Constable
hair and makeup by Aniko Tar
Floral by Jaime
Wardrobe Styling by Carla Candela
Model Ria Elciario