THE CONCEPT

Creating the look for up and coming artist, Zoe Xandra. Each of the images was built to portray the story being told in the track it was associated with. The imagery was being used for promoting the album as well as on Spotify.

 
10192019_Zoe_AIR_01.png
 
 
 
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10192019_Zoe_BLAHBLAH_04.png
 
 
 
 
10192019_Zoe_BLAHBLAH_01.png
 
10192019_Zoe_BETTEROFFALONE_01.png
 
 
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10192019_Zoe_BMT_02.png
 
 
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10192019_Zoe_HALFWAYBAD_01.png
 
 
10192019_Zoe_BMT_04.png
 
 
 
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10192019_Zoe_HALFWAYBAD_06.png
 
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10192019_Zoe_HALFWAYBAD_05.png
 
10192019_Zoe_TOKYO_01.png
 
 
 
 
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10192019_Zoe_TOKYO_02.png
 
 
 
10192019_Zoe_TOKYO_04.png
 

Creative direction: Abigail Ballanger

Photography + video: Carri Cai

Styling: Carla Candela

H&MU: Caroline Levin

Clothing: Shop Necessary

Talent: Zoe Xandra